The Semiconductor Business of SAMSUNG Electronics, based in Giheung, Korea, consists of three major divisions: Memory, System LSI and Storage. It has pioneered the development of numerous advancements in chip technology that are now widely used in mobile, desktop and other digital products. The Memory Division designs and manufactures integrated circuits for storing digital information. Steadfastly maintaining the top global position in the growing DRAM market since 1992, SAMSUNG Electronics has also stayed in front technologically with NAND flash memory by developing the world's first 32Gb NAND memory chip. In addition, SAMSUNG was the first to apply 80nm design technology to the mass production of 512Mb DDR2 DRAM. The company is set to increase sales of high-capacity DRAM devices using 90nm and 80nm processing, and further market penetration of NAND flash memory using 60nm processing. SAMSUNG has also achieved steady sales growth and profitability by being the first to introduce such differentiated products for mobile devices and game consoles as graphics DRAM, the proprietary OneNAND™ (flash memory combining NOR's fast reading capability with NAND's capacity and fast writing), and distinctive MCPs (multi-chip packages). The System LSI Division designs and manufactures logic and analog integrated circuit devices that process user applications. The division consists of 3 major areas of business concentration - mobile solutions, home & media solutions, and ASIC & foundry solutions. Since 2001, the System LSI Division has had on average a yearly increase in sales of 17%. The System LSI Division has held number one market share in Display Driver Interface (DDI) since 2002, and reached number one market share in SIM Card, MP3P and Navigational AP in 2006. System LSI also made a strong showing in CMOS image sensor (CIS) in 2006 capturing 19% of the market share. The System LSI Division will continue to focus efforts on developing and marketing premium products in its five strategic products areas - DDI, CIS, mobile application processor, chip card IC, and media player IC - with the ultimate goal of holding leading market positions in each of these business areas. The Storage Division designs and manufactures hard drives aimed at both the personal computing industry and the mobile environment. The business was originally launched in 1988 and was joined with SAMSUNG's Semiconductor Business in 2004. The Storage Division's hard drive line up offers an extensive range of capacities, from 2.5" and 3.5" drives for notebook PCs, desktop PCs and consumer electronics, to the new 1.8" drive for personal media players, cell phones, PDAs, navigators, Mp3s and other mobile applications.